Winter ’25 release
Released December 9, 2024.
Marketing Cloud integration
Section titled “Marketing Cloud integration”New. Segment on Salesforce core data and transfer audiences into Marketing Cloud Data Extensions — create new Data Extensions or select existing ones without entering the Marketing Cloud UI, and schedule recurring updates. Setup is described in Marketing Cloud setup, day-to-day use in Operate integrations.
Scheduling hub
Section titled “Scheduling hub”Changed. Scheduling was rebuilt as a two-step process: define the timing first, then configure any mix of actions — Campaigns, Marketing Cloud Data Extensions, Flow and Apex — in a multi-tab menu. See Schedule and automate audiences.
Adjustable minimum schedule frequency
Section titled “Adjustable minimum schedule frequency”Changed. Administrators can choose a minimum scheduling frequency of 15, 30, or 60 minutes to control how many scheduled Apex job slots CAB occupies. See the administrator section of Schedule and automate audiences.
Scheduled run context
Section titled “Scheduled run context”New. A setting controls whether scheduled runs execute as the Job User or as the Audience Owner, so scheduled results respect the intended record access. See Schedule and automate audiences and Settings overview.