Campaign Audience Builder documentation

Get started

New to Campaign Audience Builder? Start here, whether you build audiences or set CAB up.

Build your first audienceCreate an audience and see its results in a few minutes.Install and set up CABInstall the app and connect Salesforce, Marketing Cloud or Account Engagement.Understand how CAB worksSee how audiences, results and actions fit together.

Start by role

The tasks people in each role open most often.

Marketer

Build and activate audiences with CabbyWork on the audience canvasAdd audience results to a CampaignSchedule and automate an audience

Admin

Install and set up CABManage CAB SettingsSet up and govern CabbyTurn on and manage Outcomes

Developer

Apex IntegrationFlow IntegrationCustom FiltersMove audiences between orgs

Explore Campaign Audience Builder

The six areas of the product, in the order of the sidebar.

Build audiencesCombine objects and filters on the canvas or with Cabby.Understand resultsSee who is in an audience, what changed and how audiences overlap.Activate and automateAdd results to Campaigns, export them and run audiences on a schedule.Filter LibraryReuse proven filters across audiences, with defaults and enforcement.OutcomesSee what people do after you add them and which audiences respond best.IntegrationsOperate Account Engagement list syncs and Marketing Cloud Data Extensions.

What’s new

The current release and where to read about it in the docs.

Fall ’26 releaseNew

Fall ’26 turns audiences into living, measurable assets: reuse filters under governance, see who joined or left, automate safely, and see what people do after you add them.

All release notesVersion history

Highlights

Reuse filters across audiencesSave proven filters once and use them in every audience.Understand an audience with composition profilesSee how an audience is distributed across the fields that matter.See what happens after you add peopleMeasure which audiences and campaigns lead to gifts, sign-ups or sales.

Need help?Contact tech support