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Campaign Audience BuilderCampaign Audience BuilderCAB Documentation

Campaign Audience Builder

Build precise audiences, activate them safely, and learn from every result.
Explore the product guideWhat’s new in Summer ’26

Find what you need

Section titled “Find what you need”
Campaign Audience BuilderOrganize audiences, build on the canvas or with Cabby, inspect results, and activate them safely.
CAB Filter LibraryReuse proven filters as independent copies, live synced references, or administrator-governed policies.
CAB OutcomesDefine conversions, track checkpoints, reserve control groups, and interpret lift.
CAB IntegrationsOperate Account Engagement list syncs and Marketing Cloud Data Extensions.
CAB SettingsConfigure automation, Cabby, governance, diagnostics, performance, and retention.
Section titled “Popular starting points”
Set up CABInstall the app and configure Salesforce, Marketing Cloud, or Account Engagement.
Use CABChoose a product workspace, then open the task you want to complete.
Browse release notesReview the complete release archive from Summer ’23 onward.
Administer CABFind the current CAB Settings structure, Cabby setup, and query diagnostics.
Availability

What you see depends on your CAB edition, enabled integrations, and permissions. Existing audiences keep working; optional features take effect only when enabled or selected.