September ’25 release
Released September 11, 2025.
Audience Sequences
Section titled “Audience Sequences”New. Use multiple audiences together: a Waterfall builds top-down prioritized sub-audiences that exclude records already claimed by higher-priority steps, and a Combination merges audiences with Union, Exclusion, and Intersection operators into one new audience. Sequences are documented in Build audience sequences.
Record Match Breakdown
Section titled “Record Match Breakdown”New. Pick any audience result and see exactly which conditions and related records qualified it for the audience, without opening the record and checking fields manually. See Related data & match breakdown.
Campaign Member field mapping
Section titled “Campaign Member field mapping”Changed. When adding results to a campaign, you can now set additional Campaign Member fields — with fixed values, record fields, parent-chain fields, or data-graph values. See Add results to a Campaign.
Connector labels and quick edit
Section titled “Connector labels and quick edit”Changed. Related-record connectors on the canvas now carry With/Without/Aggregated labels, and a hover menu lets you switch the relationship logic in place. See Node Connections.
Editable node names
Section titled “Editable node names”Changed. Nodes on the canvas can be renamed, so repeated objects stay distinguishable in complex audiences. See Object Nodes.
Data-graph details for Marketing Cloud Data Extensions
Section titled “Data-graph details for Marketing Cloud Data Extensions”Changed. Data Extension attributes can now map nested details — parent-chain fields and audience data-graph values reduced to one record via a sorting field and order. See Operate integrations.