Sync Audiences

Introduction

• While adding audiences from your campaign or audience record is a one-time action, you can also automate it to update your static Pardot lists based on defined audiences.
• With “Sync Audiences”, you can select a target Pardot list and which audiences should sync to this list.

Functionality

• To access and set up your Pardot Synchronizations, click the CAB Integrations tab and Sync Settings side-menu option.
• Click Add List to set up a new Sync.

• List: This lookup field lets you find all your static Pardot lists. Select the one you want to update with audience results.
• Cleanse: This checkbox will remove all existing list members not part of your synced audiences. Be cautious with this setting! 
• To continue, click Next.

• In the final step, select the CAB Audience(s) you want to sync with your list (see Step 1).
• Once all are selected, click Done to finish the setup.

Sync Frequency

• The Pardot Sync will run approximately every 60 minutes. 
• You can always check the sync status in the CAB Integration tab.
  • Access the Sync Settings menu to see an overview of the Last Synchronization.
  • Check the Import Job History to access each Import Job.

Limitations

• Cleansing only works as long as the total, aggregated amount of list members in the target list that should be cleansed is below 20.000 records.
• If the limit is reached, no list members will be removed.
• Once the amount of members is below the limit again, either by removing list members from cleansed lists or deactivating the Cleansing feature for certain lists, it will resume automatically.

Available Editions:

• Professional, Ultimate