Create New Audience

To create an audience, click the New Audience (1) button.

This opens the initial audience creation screen (2) with five input parameters:

1. Audience Name - This is your internal name to find and identify your audience record.
2. Audience Folder - optionally, you can organize your audiences in folders.
3. Audience Object - Campaign Audience Builder can return audience lists of three types: Contacts, Leads, and Accounts. You have to choose in this first step what type of list your audience should return.
4. Sharing - You can select between Public and Private. Private means only the audience creator can see and edit the audience. Public means every user with CAB access can see and edit the audience.
5. Description - To enrich your audience record with additional information at first glance, you can add a description that's shown in the audience lists.

Click "Next" to create the audience record and to access the Audience Canvas.